You can’t post relevant content if you don’t know who you’re posting it for. Make sure you learn about your audiences - whether it be through market research, social insights, creating personas, or social media listening/monitoring.
Social media monitoring is basically stalking in the shadows waiting for those all-important whispers and gossip about your company. Listening to what’s being said about your business, industry, or competitors across social media and the web helps you get to know your customers better and gives valuable insights into how your brand is perceived.
These authentic, unbiased insights can finetune your targeting strategy. Genede
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| Social Media Marketing |